Google Ads – Search, Display aur YouTube Ads Kya Hote Hain? Urdu Mein Full Guide
Google Ads – Search, Display aur YouTube Ads Kya Hote Hain? Urdu Guide
Google Ads duniya ka sabse powerful advertising platform hai. Isme aap apna business Google, YouTube aur websites par promote kar sakte hain. Lekin Google Ads ke andar mukhtalif ad types hote hain – Search, Display, aur YouTube (Video Ads). Har type ka apna kaam aur faida hota hai.
1. Search Ads
Search ads woh hotay hain jo aapko Google search results mein upar dikhai dete hain jab aap koi keyword type karte hain. Yeh ads text-based hote hain aur bilkul search results ke sath show hotay hain.
Example:
“Best web hosting” type karne par upar jo ads aate hain woh Search Ads hote hain.
Search Ads Ka Faida:
- High intent audience (jo already search kar raha hai)
- High CTR (Click-Through Rate)
- Sales aur leads ke liye best
2. Display Ads
Display ads woh ads hote hain jo Google ki partner websites par images, banners ya animations ki form mein show hotay hain. Yeh ads mostly awareness ke liye use kiye jate hain.
Example:
Aap kisi blog ya news site par visit karte hain aur side ya middle mein image ad dikhai deta hai – woh Display Ad hota hai.
Display Ads Ka Faida:
- Brand awareness aur reach badhane ke liye perfect
- Low CPC (Cost Per Click)
- Attractive visuals ke zariye attention grab karte hain
3. YouTube (Video) Ads
YouTube ads woh videos hoti hain jo aapko kisi video ke start, middle ya end mein dikhte hain. Inhein skippable, non-skippable aur bumper ads kehte hain.
Example:
Jab aap YouTube par koi video open karte hain aur pehle ek ad chalta hai – woh YouTube ad hota hai.
YouTube Ads Ka Faida:
- Visual storytelling ke liye perfect
- Young audience tak pahunchne ke liye behtareen
- Brand recall aur product demo ke liye best
Kaunsa Google Ad Type Aapke Liye Sahi Hai?
| Goal | Recommended Ad Type |
|---|---|
| Instant lead ya sale | Search Ads |
| Awareness ya reach | Display Ads |
| Video-based promotion | YouTube Ads |
Conclusion
Google Ads aapko business grow karne ka ek zabardast p
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