Digital Marketing Course Outline

🕒 Duration: 3 Months

🗓️ Class Schedule: 5 Days a Week

🧑‍🏫 Mode: Practical Training

📜 Certificate: On Completion


✅ Module 1 : Designing & Content Strategy

  • Canva (Post Design, Reels, Stories, Banners)
  • Content Planning for Social Media
  • Daily/Weekly Content Calendar Making

✅ Module 2: Social Media Marketing

  • Facebook Page & Instagram Account Setup

  • Social Media Optimization (SMO)

  • Social Media Algorithms & Strategy

✅ Module 3: Meta Business Suite & Business Manager

  • Meta Business Suite Setup

  • Page Access & Permissions

  • Business Manager Creation & Verification

  • Connecting FB Page, Instagram, and Ad Account

✅ Module 4: Ads Manager & Ads Objective

  • Understanding All Ads Objectives

  • Campaign Structure: Campaign → Ad Set → Ad

  • Audience Targeting (Interest, Location, Age, Custom)

  • Budget & Placement Settings

✅ Module 5: Facebook Ads Creation (All Types)

  • Traffic, Engagement, Conversion, Leads

  • WhatsApp & Message Ads

  • Retargeting Ads (Using Pixel)

  • A/B Testing

✅ Module 6: WordPress Website + Facebook Pixel

  • WordPress Basic Setup

  • Page Design with Elementor

  • Install & Configure Pixel on WordPress

  • Pixel Verification & Tracking

✅ Module 7: Google Ads (Search, Display, YouTube)

  • Google Ads Account Setup

  • Search Ads (Keywords, Text Ads)

  • Display Ads (Banner Creation & Targeting)

  • YouTube Ads (Skippable, Non-Skippable, Shorts)

✅ Module 8: SEO (Search Engine Optimization)

  • On-Page SEO (Titles, Headings, Meta, Tags)

  • Keyword Research Tools

  • Sitemap Submission

  • Google Search Console Setup

  • Technical SEO (Speed, Mobile-Friendly, Security)

✅ Module 9: Google Analytics

  • Google Analytics 4 Setup via Site Kit

  • Realtime Data Tracking

  • Audience & Traffic Analysis

  • Conversion Tracking Setup

🏁 Final Project

  • Create a complete digital campaign

  • Launch real ads on FB/Google

  • Present WordPress site with SEO

  • Analyze traffic via Analytics

  • Certificate on Evaluation

🎓 What You’ll Gain

✅ Job-Ready Skills
✅ Project-Based Portfolio
✅ Website + Ad Experience
✅ SEO + Analytics Setup
✅ Certificate with QR Verification