Meta (Facebook) Ads Objective kya hote hain? Har objective ka matlab aur aapke business ke liye sahi ad objective kaise choose karein – Urdu mein full guide.

Ads Objective Kya Hote Hain? Aur Sahi Objective Kaise Choose Karein? – Urdu Guide

Jab aap Facebook ya Instagram par ad banate hain, to sabse pehla step hota hai: "Campaign Objective" choose karna. Ye objective hi Facebook ko batata hai ke aapka ad kis maqsad ke liye chalaya ja raha hai – awareness, traffic, ya sales?

Ads Objective Ka Matlab

Objective ka matlab hota hai aapka goal ya nateeja – yani aap chahte kya hain? Log ad dekhein? Website visit karein? WhatsApp karein? Form fill karein? In tamam cheezon ke liye alag alag objectives hote hain.

Facebook Ads Objectives Ki Categories

Meta Ads Manager mein 3 main categories hoti hain:

1. Awareness – Logo ko aapke brand ke baare mein batana
2. Consideration – Logo ko engage karna ya website bhejna
3. Conversion – Action lena jaise purchase ya form fill

1. Awareness Objectives

• Brand Awareness: Logon ko brand ya business yaad rahe
• Reach: Maximum logon tak ad dikhana

2. Consideration Objectives

• Traffic: Log aapki website, blog ya link par aayein
• Engagement: Likes, comments, shares ya page follows
• App Installs: Mobile app download karwana
• Video Views: Video ad dikhana aur views lena
• Messages: People WhatsApp ya Messenger par contact karein

3. Conversion Objectives

• Conversions: Website par koi action jaise order ya registration
• Catalog Sales: Product feed ke zariye dynamic ads
• Store Traffic: Logon ko physical store par le jana

Kaunsa Objective Aapke Liye Best Hai?

Goal	Recommended Objective
Awareness banana	Brand Awareness / Reach
Website par log lana	Traffic
Product ya service ka promotion	Engagement / Video Views
WhatsApp leads	Messages
Sales ya conversions	Conversions

Conclusion

Facebook ya Instagram ad banate waqt sahi objective ka chunav bohot zaroori hota hai. Ghalat objective se aap paisa to kharch karenge, lekin result nahi milega. Har ad ka maqsad samjhein aur usi ke mutabiq campaign run karein.

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